Internal playbookPre-send checklist

Sizzle Reel Playbook

Set the standard for how office space is presented.

The videos you create will reach founders and leadership teams at every stage, from seed-funded startups to publicly traded companies worth billions. They'll help clients revisit a space, bring their teams into the conversation, and make decisions about where their companies grow next. Across social, your work could generate 25,000+ impressions, introducing Nomad to people who haven't met us yet.

The standard Per space 20 to 30s Per reel 1.5 to 3 min Per shot 2 to 3s Office to client 1 to 2 hrs Checklist →

Why this matters

Clients at this level feel it in every frame.

Reach

25,000+

impressions your work can reach across social

Client spend

$30K to $200K

what our clients spend on office space, every month

Commission

Up to $500K

on a single deal

Your reel

$200 to $5,000

a broker can designate to you for one great reel

That makes your eye, your creativity, and your attention to detail incredibly valuable. The way you capture natural light, move through a room, or pace an edit can change how someone feels about a space. Every video should give viewers a clear sense of what makes that office special, and make them excited to see more.

A great reel supports the relationships behind repeat clients, referrals and closed deals. That's why a broker can designate part of the commission to you, just for the sizzle reel.

You'll have a real hand in defining that standard. Bring your ideas, experiment, and push us creatively. We're setting the bar high, and we're excited to build work together that we're all proud to put our names behind.

A note from the team

You've done a great job getting up to speed, and the videos are already a signature part of our tours. Your client intros, label style, music and end card are now the house style. This playbook locks them in and sets the bar for camera work, timing and finishing.

01Prep

Prep before the tour.

The more that's built before filming, the faster the reel comes together.

  • Get the tourbook early. Learn each stop and ask the broker to flag priority spaces, the client's favorites, and any finishes or amenities to feature.
  • Build the edit first. Open a copy of the reel template, load the client intro, type every label straight from the tourbook, and lay out the spaces in tour order.
  • Check the buildings. Ask which ones restrict filming (bring the Meta glasses), which ones we've already documented (you can sit those out; see Van), and whether anyone on the client side would rather stay off camera.
  • Pack. Pocket, glasses and laptop charged, cards cleared, ND filters if you have them, lens wiped.

02Capture

Shoot for the edit.

Think about the finished reel in every room. Each shot should establish the experience, explain the space, or highlight something memorable.

ShotWhat to getIn the edit
ExteriorGlass towers and standout facades, when the schedule allows.1 shot
LobbyAlways. Essential in attended, higher-end lobbies.1 to 2
Open work areaOne clean wide that shows layout, scale and light.2
Wet pantryA wide and a close on the finishes. The rise up from the floor at 1185 Avenue of the Americas is the reference.2
Meeting roomsLook in, then look out to the office. One wide where several line up.2
ViewsStandout views and recognizable skyline.1 to 2
DetailsEntry lighting, fixtures, finishes.Half-second hits
PeopleOne real moment per space: the client reacting, the broker pointing something out.1
Finish referenceOnly what the broker points out in another suite. Keep it brief and footnote it so it never reads as another option.Brief

That's 8 to 12 shots per space, which fills 20 to 30 seconds on its own.

Move on your own

You don't need to stay beside the brokers. Move ahead or hang back to catch rooms empty and compose slow, clean shots. Check the next stop with the broker, then use your judgment.

03Camera

Slow, level, deliberate.

The edit can move fast. The camera shouldn't. Treat every reel as a commercial for the office.

DJI Osmo Pocket settings

Resolution
4K. Leaves room to straighten and reframe in a 1080p edit.
Frame rate
24 fps for people moments. 60 fps for walkthroughs, glides and pans, slowed to 40% in the edit.
Color
Normal. Skip D-Log M; it needs grading time the turnaround doesn't have.
Gimbal
Tilt Lock for walkthroughs, camera pointed level. Follow for pans. Never FPV indoors.
Exposure
Lock it in each room so it doesn't pump as you pass windows.
Shutter
With ND filters on, double the frame rate: 1/50 at 24 fps, 1/120 at 60 fps.
Orientation
Horizontal. Always.

Moving the camera

  • Walk at half pace. If it feels too slow, it's right.
  • One move per shot: a push, a glide, a pan or a rise. A quarter turn takes about 8 seconds.
  • Hold 2 seconds before and after every move. Those holds are your cut points.
  • Keep verticals vertical. Camera level, at chest height. Pointing up or down bends every wall and window.
  • No whips or quick reframes while rolling. Stop, reset, roll again.

Meta glasses: only where the Pocket isn't allowed

  • They record vertical. Turn your whole body, not your head, walk slowly, and hold each view for 3 seconds.
  • In the edit, crop to a 16:9 band and fill the frame. If the shot needs the height, center it over a blurred, darkened copy of itself. Never two copies side by side.
  • Footnote it: *Limited footage due to building privacy policy

04Van

Edit between stops.

The Sprinter is a mobile office. Bring your laptop to every tour and use the downtime between properties.

  • Bring your laptop, every tour. Between stops, offload cards, start uploads, organize media and get the edit moving.
  • Sit out repeat viewings. For buildings we've already documented, like 470 Park Avenue South and 96 Morton Street, stay in the Sprinter and push existing deliverables forward. Cut them into the reel from the footage already in their Dropbox folder, as long as it shows the same space.
  • We'll flag repeats before the tour. The team will mark properties already in our database so you can put your time into new content.
  • The goal: less downtime, faster turnaround, and an edit already underway before you're back at the office.

Between stops

  1. Offload and back up the cards.
  2. Start the raw upload to the property's folder (see File).
  3. Drop the best takes from that stop into the template timeline.
  4. Check that stop's label against the tourbook.

05Cut

Pace every space.

Attention matters. Give each space enough time to make an impression, then move on.

Intro, 3 to 4s Each space, 20 to 30s End card, about 3s
A 4-space tour at 25 seconds a space runs about 1:47.
  • Per space: 20 to 30 seconds. Longer when the broker flags a favorite or a real amenity package, up to about 40.
  • Full reel: 1.5 to 3 minutes. Past 3:00 only for 6+ spaces or amenity-heavy tours.
  • Shots: 2 to 3 seconds, details half a second. Anything over 4 seconds needs a reason: a view, a reveal, a favorite.
  • Lead each space with its best shot: the exterior, the lobby or the view.
  • Repeats earn their place. Two similar angles of one room, keep the better one.
  • Between spaces, a straight cut or your one standard transition. The address title announces the new space, so skip interstitial cards and give the time to the spaces.

Runtime budget

SpacesTarget runtime
31:07 to 1:37
41:27 to 2:07
51:47 to 2:37
62:07 to 3:07
72:27 to 3:37

Spaces × 20 to 30s, plus about 7s for the intro and end card. A short tour can land under 1:30. Don't pad it.

06Graphics

One look, every reel.

Your intro, labels and end card are the look. Save them as one template so every reel matches and you only retype the text.

  1. 1Intro, 3 to 4s

    Client logo, animated, on the client's brand color. Then straight into the first space.

  2. 2Each space

    Stacked address on the opening shot, then the floor and price lines for the rest of the space. Wordmark top right the whole reel.

  3. 3End card, about 3s

    White n+ over the final shot, then fade to black. Choose a last shot with depth or darker tones so the mark reads.

Label spec

LineFormatExample
Address titleNumber on its own line, street below. All caps, words spelled out. Opening shot of each space.123
EXAMPLE STREET
Floor lineWhite. Entire or Partial, ordinal floors, suite after a comma.Partial 17th Floor, Suite 1701
Price lineYellow serif. Monthly ask, then SF. Whole dollars, lowercase /mo, a space each side of the bar.$48,500/mo | 7,200 SF
FootnoteSmaller yellow serif, starts with an asterisk. For finish references, restricted footage, add-on finishes.*Featuring sample buildout
Watermarknomad wordmark, top right, whole reel. Same size, spot and opacity every time.Saved in the template
  • Every label comes from the tourbook and gets checked against it before export: address, floor, suite, rent, SF. The same space carries the same label in every reel.
  • Keep text readable on bright floors with a soft black gradient along the bottom third (about 35%) or a light shadow on the text.
  • Several floors: Entire 11th, 12th & 13th Floors. Two floors: Entire 17th & 18th Floors.

Label formatter

Type the tourbook details, check the preview, then copy each line into the template.

Opening shot
Rest of the space
Address title

            
Floor line

            
Price line

            
Footnote

          

        

      

    

  






  

    
07Sound

    
Finish the mix.

    
Your music picks set the mood. Keep choosing them, and finish the mix the same way every time.

    
    
      
  • -14 LUFS
  • Peaks at or under -1 dB
  • One track
  • Ends with the music
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  • One track for the whole reel, or two joined on a beat. A track never ends and restarts mid-reel, and there's never dead air.
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  • End with the music. Let it resolve or fade under the end card.
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  • Levels: -14 LUFS integrated, peaks at or under -1 dB. In Premiere: Export, then Effects, then Loudness Normalization.
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  • Licensed for commercial and social use, so any reel can go to LinkedIn without being muted.
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08Ship

    
Ship it the same day.

    
Speed keeps the spaces fresh in the client's mind.

    

      

        
Export

        

          
Frame
1920 × 1080, 24 fps (23.976)

          
Video
H.264, VBR, target 16 Mbps. About 250 MB for 2 minutes.

          
Audio
AAC, 320 kbps, stereo

          
File name
YYMMDD_Client_Tour.mp4

          
Master
Keep the 4K master and project in the tour's Dropbox folder (see File).

        

      

      

        
Sign-off

        
    
          
  1. Draft link to the lead broker on the tour.
    2. 
          
  2. Broker approves or sends notes.
    3. 
          
  3. Final link to the client, same day.
    4. 
        

        
Turnaround

        
Deliver within 1 to 2 hours of getting back to the office, working toward under 30 minutes. The prebuilt edit, editing in the van, and shooting in sequence are what get you there. Wrap editing by 5 to 6 PM; late nights shouldn't become the expectation.

      

    

  






  

    
09File

    
File it so anyone can find it.

    
Every property toured gets its own folder with the same structure. Anyone at Nomad should be able to find photography, original footage, edited video and approved marketing without asking you.

    

      

        
    
          
  • Properties
            
      
              
    • 470 Park Avenue Southone per building
                
        
                  
      • 01 Photography
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      • 02 Raw Footage
                    
        • YYMMDD_Floor or Suiteone per visit
        
                  
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      • 03 Edited Video
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      • 04 Approved Marketing
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      • 
            
    
          
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  • Tour Reels
            
      
              
    • YYMMDD_Client_Tourone per tour
                
        
                  
      • YYMMDD_Client_Tour.mp4
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      • Project
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  • One folder per building, named with the full address as it reads on the label. Reuse it on every tour; never start a second one.
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  • The same four subfolders, every time. Raw footage goes in by visit: YYMMDD_Floor or Suite.
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  • Client reels live in Tour Reels, in a folder named like the file, with the final export and the project.
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  • Approved Marketing holds only what the broker has approved. Everything else stays in Edited Video.
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  • File the same day: raw uploaded, final in Tour Reels, project saved.
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  • The test: anyone types an address into Dropbox search and finds everything for it.
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10Extra

    
Look beyond the recap.

    
The client reel comes first. Once it's covered, look for what else we can use on LinkedIn, Nomad Network and our other channels.

    
    
      
  • Look for: mic'd-up conversations in the van, cinematic arrivals and departures, and short moments that show how we guide clients through a search.
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  • Bring ideas. You have room to experiment; the bar stays clean, professional and specific to Nomad.
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  • Client privacy first. Anything that identifies a client, their buildings or their terms stays off social until the broker clears it.
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Checklist

    
Before you send.

    

      
Run this on every reel. It resets for the next one.

      
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